If you’ve made it this far, good on you! Lets dive into the details of what Search Engine Marketing is all about!
Search Engine Marketing
Search Engine Marketing (SEM) is the application of marketing tactics to a business using paid advertisements that appear on Search Engine Results Pages (SERPs).
Advertisers bid for keywords that these users might be using when searching for a particular product or service, giving the advertisers an opportunity for their ads to appear alongside results for these search queries.
*Note the ‘Ad’ term at the top left of these web results*
Search Engine Optimization
Search Engine Optimization (SEO) is the practice of optimizing the quality and quantity of traffic to your website through organic (not paid) search engine results.
Organic Search Engine Results are those web pages that are listed based solely on its contents and relevancy of the search enquiry.
*Organic results do not have the ‘Ad’ term at the top left corner*
Seven Steps to SEO Fitness
Now that you understand more about what SEM and SEO is, you will need to know how to apply them to your business most effectively!
Introducing the Seven Steps to SEO Fitness by Jason Mcdonald:
1. Defining your Goals – What is the objective of driving traffic to your website? What do you want the people who come to your website to do for you?
2. Keywords – What kinds of words should you use in your website copy, that faciliates web search enquiries?
3. On Page SEO – Allowing your website to “Speak Google”
4. Content Marketing – If you want quality traffic, create quality content suited for them!
5. Off Page SEO – Building external links to your page, Leverage on Social Media
6. Metrics – Monitor statistics and adjust accordingly
7. Learn – Learn as you go!
For more information regarding the Seven Steps to SEO Success, get the book here!
There you have it, I hope you have learnt something helpful in your conquest to understanding Search Engines, SEO and SEM! If you haven’t, kindly subscribe to my newsletter for more good stuff!
The Digital Marketing Handbook 
Great article! Very detailed and easy to understand! Cant wair for your next article!
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Indeed search engine dominates the globe now. With the innovation of search engine it definitely does help us in our daily life making it easier and more convenient. There are many uses of search engine it not only does help in many area directly but also holistically. With search engine information gets to spread around easily and immediately. With such valuable information, business leaders or even customer can make more informed decision. Search engine also allows people to know more about their competitors which promotes or even encourage innovation of new product breaking through the limit such as Apple, Samsung and Huawei. Therefore search engine is so powerful that one should not overlook.
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Hey Jason, thanks for the informative post on SEO. Just as you mentioned, search engine is one way that many companies can boost their businesses but at the same time, I understand that certain companies tries to cheat the system to increase their ranking on search engines. It is often known as the Black Hat SEO but of course, these companies efforts do not last long. The seven steps to SEO Fitness would come in handy for me one day so thanks for the information.
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Yes I agree that search engines are progressing fast at times like these! Looking forward to your future articles
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