The Digital Marketing Handbook

A World of Vast Marketing Knowledge

Understanding Digital Marketing & Relevant Topics

Digital Marketing in a Nutshell

What is Digital Marketing?

Digital marketing is the application of marketing techniques to brands, products or services to digital technologies such as social media, email, websites, mobile applications, etc.

As we move ahead to the new age of technology, many companies/brands are transitioning towards digital marketing platforms such as:

• Emails – sending mass emails of offerance to initiate a purchase decision with incentives (discounts, memberships, freebies, etc)

• Social Media – Facebook, Instagram, Youtube ads that show on your timeline, according to your personal preferences your profile has set.

• Websites – online ads and banners that appear on website that you frequent.

• Mobile Application –
  Games such as Mobile Legends, Call of Duty Mobile;
  Networking apps such as Tinder, OkCupid, Bumble;
  Communication apps such as Whatsapp, WeChat, KakaoTalk, all consisting of in-app purchases and ads.

This blog is a handbook, a bible, a dictionary, a cheatsheet or “whatever you want to call it”, of digital marketing knowledge that will be shared on a weekly basis to give you more insights about the digital marketing world in a nutshell.

Now, are you ready to be joining us on this vast world of marketing knowledge?

Latest Posts

• The Things We Experience All The Time But Nobody Talks AboutMarch 26, 2020
  What is right? What is wrong? What is black? What is white? What is ethical to do and what is considered unethical? In this age of technology, we often face a lot of issues when surfing the web. Privacy & Personal Data Protection is oftenContinue reading “The Things We Experience All The Time But Nobody Talks About”
• Integrated Marketing Communications – A New PerspectiveMarch 19, 2020
  We all know a friend who’s really great at designing, thinking out of the box, and creative when it comes to contributing ideas for a fun nightout or conversation topics. But when it comes to delivering unique content that drives actions, can he/she be putContinue reading “Integrated Marketing Communications – A New Perspective”
• Search Engine – The Most Powerful Engine in the WorldMarch 12, 2020
  You got it. Search Engine might just be the most powerful engine in the world! No, I am not talking about engines of the Bugatti Chiron, neither am I talking about Fighter Jet engines! I already know they are fast! What I am talking aboutContinue reading “Search Engine – The Most Powerful Engine in the World”
• Innovation You Never Thought You Wanted, But Is Everything You Ever Need.March 5, 2020
  A mobile phone with access to internet? A digital watch with access to internet? Very common these days, ain’t it? But did you know that some time back, the only device that can grant us access to tons of information in a matter of secondsContinue reading “Innovation You Never Thought You Wanted, But Is Everything You Ever Need.”
• Mobile Marketing – Why It MattersFebruary 27, 2020
  Ahhh… Mobile Marketing, such an underestimated but strong platform that businesses fail to capitalize on these days. Narrative It is 8.30am on a dreading Monday morning. You, a typical millennial on your way to work, plugging in your favourite playlist on Spotify on your phoneContinue reading “Mobile Marketing – Why It Matters”
• 3 Incidental Viral Campaigns that proves why Viral Marketing SellsFebruary 19, 2020
  Harlem Shake, Pokemon GO, McDonald’s Nasi Lemak Burger, sounds familiar, don’t they? In this post we are going to look at some of the few unique ideas that were able to sell, despite being irrational and sometimes, foolish. Why do some get ideas get peopleContinue reading “3 Incidental Viral Campaigns that proves why Viral Marketing Sells”

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More about the Writer

Hello, I’m Jason.

I am a Founder/CEO of an up an coming Dating platform startup – SHIPP.

SHIPP is a dating platform that seeks to build real, genuine connections with our unique, never before seen approach to matching users. For more information, visit helloshipp.com

My hobbies are singing, playing the guitar, writing, cooking and basketball. I love engaging in intellectual conversations about anything, really.