What is right? What is wrong? What is black? What is white? What is ethical to do and what is considered unethical? In this age of technology, we often face a lot of issues when surfing the web. Privacy & Personal Data Protection is often hidden under the blankets. Fake news are all over theContinue reading “The Things We Experience All The Time But Nobody Talks About”
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Integrated Marketing Communications – A New Perspective
We all know a friend who’s really great at designing, thinking out of the box, and creative when it comes to contributing ideas for a fun nightout or conversation topics. But when it comes to delivering unique content that drives actions, can he/she be put up for the test? In today’s post, we will lookContinue reading “Integrated Marketing Communications – A New Perspective”
Search Engine – The Most Powerful Engine in the World
You got it. Search Engine might just be the most powerful engine in the world! No, I am not talking about engines of the Bugatti Chiron, neither am I talking about Fighter Jet engines! I already know they are fast! What I am talking about is a virtual, complex system of networks and programs thatContinue reading “Search Engine – The Most Powerful Engine in the World”
Innovation You Never Thought You Wanted, But Is Everything You Ever Need.
A mobile phone with access to internet? A digital watch with access to internet? Very common these days, ain’t it? But did you know that some time back, the only device that can grant us access to tons of information in a matter of seconds with just a simple click, was the Computer? Welcome toContinue reading “Innovation You Never Thought You Wanted, But Is Everything You Ever Need.”
Mobile Marketing – Why It Matters
Ahhh… Mobile Marketing, such an underestimated but strong platform that businesses fail to capitalize on these days. Narrative It is 8.30am on a dreading Monday morning. You, a typical millennial on your way to work, plugging in your favourite playlist on Spotify on your phone and looking out the MRT cabin, thinking about what toContinue reading “Mobile Marketing – Why It Matters”
3 Incidental Viral Campaigns that proves why Viral Marketing Sells
Harlem Shake, Pokemon GO, McDonald’s Nasi Lemak Burger, sounds familiar, don’t they? In this post we are going to look at some of the few unique ideas that were able to sell, despite being irrational and sometimes, foolish. Why do some get ideas get people talking, or rather, moving? 1. ALS Ice Bucket Challenge DoContinue reading “3 Incidental Viral Campaigns that proves why Viral Marketing Sells”
The Digital Marketing Handbook 